Effective September 1, 2014, The Cheer & Dance Co. is adding Going Pro Entertainment, LLC as their professional divison within their multi-level service offerings.
Founded in 2010, The Cheer & Dance Co. is owned and operated by
Gloria Lorusso, an alumna NBA dancer based in Chicago. C&D is a premier 360-degree resource for all things cheer and dance. Clark and Lorusso
agree that this merger will create exciting opportunities for Going Pro's mission to serve the pro cheer and dance community.
Lorusso is particularly excited about what this merger means to NBA, NFL
and NHL "hopefuls" nationwide, as the launch of "The Premier Candidate Program" is unveiled October 2014!
Since 2008, Going Pro has grown to become the largest network of elite
pro dance alumni, offering events and services to further the professional cheerleading and dance industry. As Lorusso becomes the leader of
Going Pro's brand direction, its founder and 7-year chief executive officer Laura Eilers Clark will remain involved as an advisor. This merger will allow Clark to concentrate on her recent hiring as the Director of Marketing and Public Relations for the Miss United States Organization and America's
Please watch for more information regarding this industry-changing